April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Inside DDB Sydney’s Custom Agency Model for McDonald’s

At a time when many agencies are rethinking their models, DDB Sydney’s dedicated McDonald’s team is planning to welcome back McDonald’s Australia and all of the client’s agency partners to its office on a weekly basis, beginning in January. Several years ago, DDB Sydney launched what it calls a creative review meeting. Before the pandemic,…
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