“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by AdExchanger Sr. Editor James Hercher. It wasn’t so long ago that around one-fifth or more of the entire adult-age population of America would simultaneously sit down and watch a TV show at the same time.… Continue reading »
The post VideoAmp’s Josh Chasin On The Somehow-Enduring Value Of TV Panel Data appeared first on AdExchanger.
More Stories
GroupM agencies earn GenderTick accreditation in New Zealand
Doordash Jumps on the Dance Ad Trend, but Makes it ‘Cinematically Weird’
Big and little buddies pay it forward