If you’ve heard enough about publishers launching their own first-party media platforms … stop reading. And maybe take a vacation for the next year or two. Warner Media Group (WMG) is the latest to throw its hat in the ring, with the launch on Thursday of a rebranded agency and ad tech business geared specifically… Continue reading »
The post Warner Media Launches WMX, Its First-Party Media Platform Play appeared first on AdExchanger.
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