“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Pixability CEO David George . Traditional TV is losing customers and advertisers to connected TV (CTV) and digital video, and large brands are asking questions about how they should align their ads with content that… Continue reading »
The post Why Smart Suitability Is The Next Phase In YouTube And CTV Advertising appeared first on AdExchanger.
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