November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Consumer Spend Fails to Impress on Black Friday 2021

Forget about smashing any records they year. For the first time ever, total online spend on Black Friday dropped slightly to $ 8.9 billion. American consumers had spent $ 6.6 billion as of 9 p.m. ET en route to a projected total of $ 8.8 billion to $ 9.2 billion, per Adobe’s Digital Economy Index, however, the final figure…
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