Forget about smashing any records they year. For the first time ever, total online spend on Black Friday dropped slightly to $ 8.9 billion. American consumers had spent $ 6.6 billion as of 9 p.m. ET en route to a projected total of $ 8.8 billion to $ 9.2 billion, per Adobe’s Digital Economy Index, however, the final figure…
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In a world where nearly everyone is always online, there is no offline.
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