As the ad tech industry matures, vendor types historically focused on other markets are expanding to meet its needs. Media and advertising, for example, is now Snowflake’s biggest business vertical, and payment solutions provider FastPay is helping publishers and ad tech companies manage reconciliation and accounting gaps between when ad campaigns are served and advertisers… Continue reading »
The post How Aerospike Built A Business To Serve The Data-Obsessed Ad Tech Category appeared first on AdExchanger.
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