“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Daniel Elad, chief strategy officer at TheViewPoint. Operating systems have often been overlooked when discussing the fragmented ecosystem of connected TV. But as the hunger for connected TVs grows among consumers, more and more gatekeepers… Continue reading »
The post The Key Players In The CTV OS Ecosystem – And What They’re After appeared first on AdExchanger.
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