How Publishers Are Using Read-Later Apps to Reach Audiences in New Ways

For publishers on the hunt for habitual readers, read-later apps like Pocket have become valuable stalking grounds. The 14-year-old company, which was acquired by Mozilla in 2017, has received something of a facelift in the last year–its updated design now emphasizes discovery–due in part to a rising interest in the read-later space. Driven by the…
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