Criteo is buying IPONWEB, the engineering company that built most of the underlying infrastructure for the ad tech ecosystem. The deal, announced on Thursday, is valued at $ 380 million and represents a huge chess move on the part of Criteo. So, what does Criteo get from acquiring the company responsible for building the foundation of… Continue reading »
The post Criteo To Acquire IPONWEB For $ 380 Million appeared first on AdExchanger.
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