The start of the pandemic was a tricky time for the out-of-home advertising industry for obvious reasons. It’s hard to reach people outside when they’re being encouraged to spend as little time outside as possible. And so as digital advertising soared in 2020, out-of-home (OOH) ad revenue plummeted. During the first three quarters of last… Continue reading »
The post The Inside Scoop On OOH’s Post-Pandemic Revival With OAAA CEO Anna Bager appeared first on AdExchanger.
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