Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its Acquisition By Microsoft

AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a home within the AT&T organization. Former AT&T CEO Randall Stephenson… Continue reading »

The post Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its Acquisition By Microsoft appeared first on AdExchanger.

AdExchanger