It's no industry secret that when it comes to advertising fragrances, the rule book seems to be that there is...
Month: December 2021
The ripple effects of Google’s decisions dominated AdExchanger’s top story list in 2021. The moves of two other Big Tech...
Re-architecting the ad-buying process around more privacy-forward measures for targeting and measurement now that cookies--the industry workhorse--are on the chopping...
McDonald's is consolidating responsibility for its estimated $ 1.6 billion national media buying and planning to Publicis Groupe's Starcom as...
The impending closure of New Zealand’s Quarantine facilities means isolating from home will be a reality for many of us....
Clubhouse users can now save Replays and listen to them at a later time. The social audio application said Wednesday...
PubMatic has integrated NewsGuard's content rating system to give buyers more assurances around brand safety. Brand safety has been an...
Generally speaking, today's music superstars aren't as quick to commit to the full promotional spread as they were ten years...
A sea change is in the air at Triller, as the content and technology platform said it entered into a...
When customers walk down a grocery aisle from Thanksgiving through the December holidays, they’re surrounded by Campbell’s products: soup cans...