November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers–those used to the granular precision of digital ecosystems–to reach their intended audience within a household. While most CTV ad targeting happens at the household level,…
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