November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Best Buy Expands Its Ad Business With Revamped In-House Media Unit

Best Buy’s sales have ballooned in the past year as people spend more on technology and consumer electronics. Now, the retailer is placing a bigger bet on another revenue stream: advertising. The company is debuting Best Buy Ads, an updated version of its in-house media business that offers more services and wider reach for brands…
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