After Breaking Bread on an Icy I-95, This Legacy Bakery Finally Got on Social Media

Schmidt Old Thyme produces 135 loaves a minute, so when the company received a call from hungry motorists stuck on I-95 in Virginia during Monday’s snowstorm, the decision to open up its truck and share the supply was what co-owner Chuck Paterakis calls “a no-brainer.” “Part of our mission statement is to continuously improve the…
Adweek Feed