“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Paige Bilins, VP of video product management at Magnite. Viewers have shifted a lot of their TV viewing to CTV for the convenience of an on-demand experience. Advertisers’ dollars have inevitably followed. But there’s still… Continue reading »
The post What’s Holding Back Live CTV Advertising? appeared first on AdExchanger.
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