Digital media company My Code–formerly known as H Code–found that some Black, Hispanic and Asian-American Pacific Islander (AAPI) audiences feel excluded from the smart-home tech market. The study, which surveyed 1,295 people in the U.S. in November, suggested this might be because advertisers aren’t prioritizing marketing to these audiences. The study also noted a difference…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most