“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Kevin Krim, CEO of EDO. After this exclusive first look for subscribers, the piece will be published in full on AdExchanger.com tomorrow. In 1941, the first true television commercial aired in America, featuring the Bulova… Continue reading »
The post Why A Single Video Currency Is No Longer Enough appeared first on AdExchanger.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024