November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why LiveRamp Is Banking On Google Cloud For Its Next Growth Spurt

Ad tech companies once gained market share through optimization bake-offs, in agency conference rooms and on the beaches of Cannes. Now, wins come from the cloud. “The cloud and first-party data are exploding right now,” said James Arra, LiveRamp’s head of cloud partnerships. That’s why LiveRamp has forged a strategic relationship with Google Cloud PlatformContinue reading »

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