“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Smart TV manufacturer Vizio is investing in ad tech to continue the sale even after the TV is turned on. In the shift to streaming TV, a platform that only sells hardware can only make it so far. Vizio… Continue reading »
The post How ACR Data Is Underpinning Vizio’s Fast-Growing Ads Business appeared first on AdExchanger.
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