Lartease Tiffith is zigging where others have zagged. There’s been an exodus of public policy executives leaving trade organizations and heading to work in-house at one of the Big Tech platforms, mainly Facebook and Google. But in January, Tiffith joined the Interactive Advertising Bureau as its EVP of public policy from Amazon, where he worked… Continue reading »
The post Politicking At A Pivotal Moment For Online Advertising, With IAB Policy Chief Lartease Tiffith appeared first on AdExchanger.
More Stories
Inghams teams up with Together for groundbreaking media strategy
Exclusive: Academy CEO Expects Oscars Ratings to Defy Gravity Thanks to Streaming
Tokyo hosts first-ever OOH industry conference