Sony is buying video game developer Bungie for $ 3.6 billion as the PlayStation Studio owner moves to counter its rivals as independent producers are caught in what appears to be a burgeoning wave of industry consolidation. Sony’s offer comes nearly two weeks after competitor Microsoft purchased Activision Blizzard for $ 68.7 billion to shore up its…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs