“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, CRO at Method Media Intelligence. In late 2021, the ID Comms Global Transparency Report 2021 found that concern about digital is the top transparency issue for advertisers. Just… Continue reading »
The post Ad Tech Is Inherently Opaque. But You Down With Translucency? (Yeah, You Know Me.) appeared first on AdExchanger.
More Stories
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads