Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after going public, the CTV and video ad platform announced a nine-figure acquisition of television measurement provider TVSquared on Monday. The deal totals $ 160 million and should close by midyear. TVSquared adds 150 (mostly engineers) to… Continue reading »
The post Innovid Buys TVSquared For $ 160 Million, Adding Linear TV Measurement appeared first on AdExchanger.
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