Without Equivalized Metrics Across TV, CTV And OTT, Publishers Are Flying Blind

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Data ImpacX CEO Joan FitzGerald.  Netflix’s recent announcement that it will report top programs using a minutes-based metric is welcome news. The update will be game-changing for publishers and studios that require apples-to-apples comparisons for… Continue reading »

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