Blazing An Alternative Measurement Trail With WarnerMedia’s Andrea Zapata

With Nielsen on its heels, programmers, including WarnerMedia, ViacomCBS and NBCU, have started taking measurement matters into their own hands. In January, WarnerMedia announced a short list of new measurement partners after executing a major review last autumn. VideoAmp, iSpot and Comscore made the cut. WarnerMedia will use the trio to test alternative currencies of… Continue reading »

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