With Nielsen on its heels, programmers, including WarnerMedia, ViacomCBS and NBCU, have started taking measurement matters into their own hands. In January, WarnerMedia announced a short list of new measurement partners after executing a major review last autumn. VideoAmp, iSpot and Comscore made the cut. WarnerMedia will use the trio to test alternative currencies of… Continue reading »
The post Blazing An Alternative Measurement Trail With WarnerMedia’s Andrea Zapata appeared first on AdExchanger.
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