Legacy Brands Flex Their Pricing Power; Platform Ad Prices Skyrocket

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Priced Out Big brands and retailers are raising prices, partly due to pandemic-related costs – but also because the drumbeat of inflation and supply-chain news provides air cover. Many companies are raising prices to expand profit, not to sustain it. (H/t Lindsay Owens for… Continue reading »

The post Legacy Brands Flex Their Pricing Power; Platform Ad Prices Skyrocket appeared first on AdExchanger.

AdExchanger