May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Legacy Brands Flex Their Pricing Power; Platform Ad Prices Skyrocket

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Priced Out Big brands and retailers are raising prices, partly due to pandemic-related costs – but also because the drumbeat of inflation and supply-chain news provides air cover. Many companies are raising prices to expand profit, not to sustain it. (H/t Lindsay Owens forContinue reading »

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