November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Diversifying The Data, With LVA Founder Larry Adams

Some bias is overt. But other bias … creeps. Without a solid foundation of accurate data on which to base their ideas, marketers often rely on a combination of assumptions and incorrect, faulty data that perpetuates stereotypes. Former WarnerMedia executive Larry Adams, now CEO and founder of multicultural data-focused agency LVA, saw this dynamic firsthand.Continue reading »

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