Some bias is overt. But other bias … creeps. Without a solid foundation of accurate data on which to base their ideas, marketers often rely on a combination of assumptions and incorrect, faulty data that perpetuates stereotypes. Former WarnerMedia executive Larry Adams, now CEO and founder of multicultural data-focused agency LVA, saw this dynamic firsthand.… Continue reading »
The post Diversifying The Data, With LVA Founder Larry Adams appeared first on AdExchanger.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup