November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Comcast Is the Latest TV Data Provider to Join VideoAmps Hub

Comcast Advertising, the largest multichannel video distributor, announced today that it’s providing media measurement company VideoAmp a license to use its TV set-top box viewership data for its platform in a multiyear contract. This will improve the accuracy of the company’s tools for advertisers in identifying TV audiences as it has more data to cross-reference…
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