On Thursday, CTV ad server Innovid announced its first quarterly earnings since going public last year. Innovid’s Q4 revenue was up 13% year-over-year to $ 26 million driven mostly by CTV, which itself grew 48% YOY in 2021. CTV was responsible for nearly half (45%) of Innovid’s total revenue in 2021, compared with 40% the year… Continue reading »
The post CTV Specialist Innovid Embraces Linear Measurement As It Marches Into Global Markets appeared first on AdExchanger.
More Stories
Stuff Group taps Belinda Francis to lead North Island Markets
Veteran Meteorologist James Spann Voices Support for NOAA and NWS in Anticipation of Trump Cuts
Inghams teams up with Together for groundbreaking media strategy