December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Finally, The Publisher Pushback On AMP; This Is Why We Can’t Have Nice News.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blown AMP Publishers are pulling the plug on Google AMP. Vox and BuzzFeed (and other titles within their portfolios) are testing or considering testing their own mobile optimization pages, which they expect to generate at least 20% more revenue than Google AMP pagesContinue reading »

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