LiveRamp And The Trade Desk Launch An EU-Specific ID – And Call For An End To Programmatic ‘Infighting’

It’s a bird! It’s a plane? It’s … another industry advertising ID. The European Unified ID (EUID) was launched on Monday as a joint effort between LiveRamp and The Trade Desk. As the name suggests, the EUID is essentially a UK and EU-focused version of Unified ID 2.0, The Trade Desk-backed open-source identifier that’s been… Continue reading »

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