TV measurement is reaching an inflection point. The past few months have been packed with partnerships, acquisitions and debate, as alternative measurement providers start to gain a foothold at Nielsen’s expense. But there’s at least one thing most competing measurement providers can agree on: the importance of independent accreditation. “I’m a big believer in accreditation,”… Continue reading »
The post Nielsen And VideoAmp Don’t Agree On Much – But They Do Agree On MRC Accreditation appeared first on AdExchanger.
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