Nielsen And VideoAmp Don’t Agree On Much – But They Do Agree On MRC Accreditation

TV measurement is reaching an inflection point. The past few months have been packed with partnerships, acquisitions and debate, as alternative measurement providers start to gain a foothold at Nielsen’s expense. But there’s at least one thing most competing measurement providers can agree on: the importance of independent accreditation. “I’m a big believer in accreditation,”… Continue reading »

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