May 21, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Marketers, You Can Do Better Than Multitouch Attribution

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Wulfsohn, CEO and co-founder of AUDIENCEX. Digital media is a blessing and a curse: It offers unlimited ways to reach highly targeted audiences at scale. But how do marketersContinue reading »

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