Amex Is Planning For The Cookieless Future With An Eye On MMM

American Express has been investing in measurement technology to try and give credit where credit is due. The increase in regulatory scrutiny, the end of third-party cookies and the paucity of other identifiers means that “what used to work doesn’t work anymore,” said Abhi Juneja, VP of performance marketing and ad tech data science at… Continue reading »

The post Amex Is Planning For The Cookieless Future With An Eye On MMM appeared first on AdExchanger.

AdExchanger