November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Call It A Mud Room; For Better Or Worse, Everyone Wants A Piece Of Nielsen

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Keep It Clean Clean room?  More like a mud room. It’s where people can leave their “dirty” (read: private first-party) data without ruining the rest of the house.  The marketer point of view often goes something like this: “‘Our data is going toContinue reading »

The post Call It A Mud Room; For Better Or Worse, Everyone Wants A Piece Of Nielsen appeared first on AdExchanger.

AdExchanger