News Corp’s U.K. division, News UK, has carried out research into how relevant placement of ads next to content–you guessed it–improves the ad performance. Based on an analysis of 980,000 impressions on News UK property The Sun’s website, the study with Lumen Research, using eye-tracking, found that putting an ad in a relevant editorial context–a…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024