Nielsen Holdings has rejected an acquisition offer of roughly $ 15 billion from a private equity consortium, explaining that the deal “significantly undervalues” the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an “unsolicited acquisition proposal” from the private equity consortium. The decision was made following a…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform