The Trade Desk and Adobe Experience Cloud announced a partnership on Thursday to sync emails stored in the Adobe CDP product with The Trade Desk, which converts the emails into Unified ID 2.0 (UID2) IDs that can be traded programmatically. Advertisers and publishers have moved away from DMPs and other cookie-based advertising ID solutions in… Continue reading »
The post The Trade Desk Adds Adobe’s CDP Email Data To Unified ID appeared first on AdExchanger.
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