AUCKLAND, Monday: TBWA\NZ and The Warehouse have launched a new value platform Hey, Small Spender. It revisits Where Everyone Gets a Bargain through the lens of celebrating small spenders, “who love the feeling of finding stylish, great quality products at a fraction of the cost”.
TBWA chief creative officer Shane Bradnick said: “Where Everyone Gets a Bargain is one of the most iconic and known lines in New Zealand – it was good fun injecting new life into it.
“The Hey, Small Spender platform celebrates how stylish and clever you feel when you get what you want without spending the earth. It’s all about making small spending the next big thing at a time when people need it the most.”
“The campaign appears across TV, online video, radio, OOH, press, social and digital display.”
The Warehouse Group’s Jonathan Waecker said: “With rising inflation and the ongoing impacts of Covid-19, there’s never been a better time to celebrate bringing New Zealanders great value.”
The campaign appears across TV, online video, radio, OOH, press, social and digital display
The 30” launch tvcs:
CREDITS
Client: The Warehouse Group
Creative Agency: TBWA\NZ
TWG Marketing: Will Harvey
Media Agency: OMG
PR Agency: Eleven PR
Production Company: Good Oil
Director: Joel Kefali
Producer: Anna Stuart
DOP: Crighton Bone
Editor: Luke Haigh
Post Production: Perceptual Engineering
Sound Design, Music composition & Mix: Cam Ballantyne @ Beatworms
Photography: Troy Goodall
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