December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As Retailers Eye Cookieless Future, Google Intros New Shopper Marketing Tools

Google: Still trying to make shopping on Google happen. The search giant announced a new suite of shopper marketing tools on Monday. Google also announced that Smart Shopping campaigns, which are campaigns connected to a merchant’s inventory catalogue, will be folded into its new Performance Max product by the end of the year. A handfulContinue reading »

The post As Retailers Eye Cookieless Future, Google Intros New Shopper Marketing Tools appeared first on AdExchanger.

AdExchanger