Bastion Shine & Fish refresh Tower brand identity

AUCKLAND, Monday: Australasian creative & digital agency Bastion Shine, with Flying Fish, has refreshed the Tower Insurance brand ethos, Thinking Ahead, to “better express the direction the future-focussed insurer is heading in”.

Tower ceo Blair Turnbull said: “Tower’s reinvigorated brand is a direct reflection of Tower delivering on its customer-centric innovation and growth strategy.

“We’re on a journey to deliver hassle-free and rewarding insurance experiences Kiwis and their communities can rave about.

“Using insights from our data, we’re continuing to develop innovative products, with more enjoyable user-experiences.”

“By combining innovation with over 150 years of experience, we’re reinventing insurance for a modern world and always thinking about what’s next.

“Life moves fast and we want to be there for you every step of the way, no matter what life throws at you. That’s why our Kiwi and Pacific customers need an insurance company that can think ahead.

“Using insights from our data, we’re continuing to develop innovative products, with easier and more enjoyable user-experiences, that deepen our relationships with customers.”

CREDITS

Client: Tower
Head of Marketing: Michelle Finch
Senior Marketing Manager: Kushla Glauser
Senior Marketing Manager: Katie LeVert

Agency: Bastion Shine
CCO: Rich Maddocks
Copywriter: Zach Hall
Art Director: Hamish Cullen
Content Producer: Pip Maybe
Business Director: Bec Cornell

Film Co: Flying Fish:
Director: Paulo Rotondo
Producer: Rachael Blampied
EP: James Moore & Sam Attenborough
Director: Paolo Rotondo
Producer: Rachael Blampied
EP: James Moore & Sam Attenborough
DOP: Marty Williams
Production Manager: Scott Donaldson
1st AD: Luke Wheeler
Art Director: Ben Witter
Costume: Lucy Jane Senior
Make Up: Gabrielle Henderson
Offline Edit: Ben Chesters
Online Edit: Anita Ward
Colourist: Matic Prusnik
Sound Design: Liquid Studios

PR: Pead

• bastionagency.com
• tower.co.nz