December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Instagram Tests Ways to Improve Discoverability of Social Movements

Hashtags are the backbone of a new test by Instagram of ways to make social movements easier to discover on its platform. Instagram consulted with organizations including Asian Americans Advancing Justice, GLAAD, the Hispanic Heritage Foundation, Illuminative and the NAACP to select the first hashtags in the test, which include #BlackLivesMatter, #climatecrisis and #womensrights. When…
Adweek Feed