Theatrical Release of Morbius Marked By Accompanying Snapchat AR Experience

Immersive marketing agency Pretty Big Monster teamed up with Sony Pictures Entertainment and Snap Inc. on an interactive social augmented reality experience to back Friday’s (April 1) theatrical release of Morbius. The Snapchat lens includes spatially inspired audio, world scanning, voice changing and real-time 3D. In selfie view, Snapchatters will see themselves in the key…
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