November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Peacock Builds Out Exec Team With CMO, Programming Hires From Netflix and Hulu

NBCUniversal is building out Peacock’s executive leadership team with the help from its rival streamers, naming a chief marketing officer and evp of programming, both newly established roles at the platform. Top line The company tapped Shannon Willett as Peacock’s first chief marketing officer, and Brian Henderson as evp, programming. Both will report to Peacock…
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