AppLovin And The Trade Desk Sign Direct Buying Deal And Unified ID 2.0 Integration

AppLovin and The Trade Desk announced twin news items today. The mobile gaming and advertising giant launched an integration with the Unified ID 2.0 (UID2) product, and The Trade Desk will start buying directly from AppLovin for the first time. The Trade Desk had bought AppLovin inventory before, but via the MoPub exchange. The Trade… Continue reading »

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